Cookie Policy
Last Updated: February 2, 2026
Understanding how we use cookies to enhance your experience
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, smartphone) when you visit websites. They help websites remember your preferences, login status, and browsing behavior to provide a better user experience.
At BackTune, we use cookies and similar tracking technologies to:
- Keep you logged in to your artist account
- Remember your dashboard preferences and settings
- Analyze how you use our platform to improve functionality
- Provide personalized recommendations and insights
- Ensure platform security and prevent fraud
- Deliver relevant content and features
This Cookie Policy explains what cookies we use, why we use them, and how you can manage your cookie preferences. This policy should be read together with our Privacy Policy.
2. Types of Cookies We Use
2.1 Strictly Necessary Cookies (Essential)
These cookies are essential for the basic operation of BackTune. Without them, our platform cannot function properly. They cannot be disabled.
- Authentication Cookies: Keep you logged in and verify your identity
- Session Management: Maintain your session state across pages
- Security Cookies: Detect fraudulent activity and protect against attacks
- Load Balancing: Distribute traffic efficiently across our servers
- CSRF Protection: Prevent cross-site request forgery attacks
Duration: Session cookies (deleted when you close browser) or up to 30 days
Purpose: Platform functionality and security
2.2 Functional Cookies (Preference)
These cookies remember your choices and preferences to provide enhanced, personalized features.
- Language Preferences: Remember your selected language
- Theme Settings: Save your dark/light mode preference
- Dashboard Layout: Remember your customized dashboard configuration
- Notification Preferences: Store your notification settings
- Currency Display: Remember your preferred currency for royalty display
- Timezone: Display analytics in your local timezone
Duration: Up to 12 months
Purpose: Enhanced user experience
Can be disabled: Yes (may reduce functionality)
2.3 Analytics Cookies (Performance)
These cookies help us understand how artists use BackTune, which features are most valuable, and where we can improve.
- Google Analytics: Track page views, session duration, and user flow
- Mixpanel: Analyze feature usage and user engagement patterns
- Hotjar: Heatmaps and session recordings (anonymized)
- Performance Monitoring: Page load times, error rates, API response times
- A/B Testing: Compare different feature versions for optimization
- Conversion Tracking: Measure signup flows and release completion rates
Duration: Up to 24 months
Purpose: Platform improvement and optimization
Can be disabled: Yes
Data: Aggregated and anonymized
2.4 Marketing Cookies (Advertising)
These cookies track your visit to BackTune and other websites to deliver relevant advertising and measure campaign effectiveness.
- Facebook Pixel: Deliver targeted ads on Facebook and Instagram
- Google Ads: Show relevant ads on Google and partner sites
- LinkedIn Insight: B2B advertising and professional targeting
- Twitter Pixel: Measure ad campaign performance on Twitter
- Retargeting: Show ads to visitors who didn't complete signup
- Email Tracking: Measure email open rates and click-through rates
Duration: Up to 13 months
Purpose: Marketing and advertising optimization
Can be disabled: Yes (via cookie preferences)
Third-party: Managed by advertising platforms
2.5 Social Media Cookies
These cookies enable social sharing features and track engagement with social media content.
- Social Sharing: Enable sharing content to Facebook, Twitter, Instagram, LinkedIn
- Embedded Content: Display YouTube videos, Spotify embeds, Instagram posts
- Social Login: Sign in with Google, Facebook, Apple ID
- Social Widgets: Display follower counts and social proof
Duration: Varies by platform (typically 12-24 months)
Purpose: Social integration and sharing
Can be disabled: Yes (may limit social features)
3. Detailed Cookie List
Below is a comprehensive list of specific cookies used on BackTune:
| Cookie Name | Purpose | Type | Duration |
|---|---|---|---|
| bt_session | Maintains user session | Essential | Session |
| bt_auth_token | Authentication token | Essential | 30 days |
| bt_csrf | Security protection | Essential | Session |
| bt_preferences | User settings | Functional | 12 months |
| bt_theme | Dark/light mode | Functional | 12 months |
| _ga | Google Analytics ID | Analytics | 24 months |
| _gid | Google Analytics session | Analytics | 24 hours |
| _fbp | Facebook Pixel | Marketing | 90 days |
| _gcl_au | Google Ads conversion | Marketing | 90 days |
| mp_* | Mixpanel analytics | Analytics | 12 months |
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these cookies. Third-party providers include:
Analytics Partners
- • Google Analytics
- • Mixpanel
- • Hotjar
- • Amplitude
Advertising Partners
- • Google Ads
- • Facebook/Meta
- • Twitter/X
Social Media
- • YouTube
- • Spotify
- • TikTok
Support & Communication
- • Intercom (live chat)
- • Zendesk (support)
- • Mailchimp (email)
- • SendGrid (transactional email)
These third-party cookies are subject to the respective privacy policies of these external services. We recommend reviewing their cookie policies for more information.
5. How to Manage Cookies
5.1 Cookie Consent Manager
When you first visit BackTune, you'll see a cookie consent banner allowing you to:
- Accept all cookies for the full experience
- Reject non-essential cookies
- Customize your preferences by cookie category
- Learn more about each cookie type before deciding
You can change your preferences at any time by clicking the "Cookie Settings" link in the footer or visiting your account settings.
5.2 Browser Settings
Most browsers allow you to control cookies through their settings. Here's how to manage cookies in popular browsers:
Google Chrome
Settings → Privacy and Security → Cookies and other site data → Block third-party cookies
Mozilla Firefox
Options → Privacy & Security → Enhanced Tracking Protection → Custom settings
Safari (Mac)
Preferences → Privacy → Manage Website Data → Remove or block cookies
Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies
Important: Blocking all cookies may prevent you from using certain features of BackTune, including staying logged in, accessing your dashboard, and viewing analytics.
5.3 Opt-Out Tools
You can opt out of specific tracking technologies:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Facebook: Facebook Ad Preferences
- Google Ads: Google Ad Settings
- Industry Opt-outs: NAI Opt-Out, DAA Opt-Out
5.4 Do Not Track (DNT)
BackTune respects Do Not Track (DNT) browser settings. When DNT is enabled, we limit tracking to essential cookies only and do not use marketing or advertising cookies.
6. Mobile App Tracking
If you use the BackTune mobile app, we may use similar tracking technologies including:
- Device Identifiers: iOS IDFA, Android Advertising ID
- Push Notification Tokens: For sending release updates and alerts
- App Analytics: Screen views, feature usage, crash reports
- Location Data: Only with your explicit permission for regional analytics
You can manage mobile tracking through your device settings (iOS: Settings → Privacy → Tracking; Android: Settings → Google → Ads).
7. International Cookie Compliance
7.1 GDPR (European Union)
For users in the EU/EEA, we comply with GDPR requirements:
- Obtain explicit consent before placing non-essential cookies
- Provide clear information about cookie purposes and durations
- Allow easy withdrawal of consent at any time
- Maintain records of consent for regulatory compliance
- Honor right to access and delete cookie data
7.2 CCPA (California)
California residents have the right to:
- Know what personal information is collected via cookies
- Opt-out of the sale of personal information (we do not sell data)
- Request deletion of cookie data
- Non-discrimination for exercising privacy rights
7.3 ePrivacy Directive
We comply with the EU ePrivacy Directive by obtaining consent before storing or accessing information on users' devices, except for strictly necessary cookies required for service delivery.
8. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in our cookie usage, legal requirements, or service enhancements. Material changes will be communicated through:
- Updated "Last Modified" date at the top of this policy
- Dashboard notification upon next login
- Email notification for significant changes
- Renewed consent request if cookie purposes change substantially
We recommend reviewing this Cookie Policy periodically to stay informed about our cookie practices.
9. Questions About Cookies
If you have questions about our cookie usage or would like to exercise your rights:
Cookie Questions: cookies@backtune.com
Privacy Team: privacy@backtune.com
General Support: support@backtune.com
Data Protection Officer: dpo@backtune.com
Response Time: Within 48 hours
Manage Your Cookie Preferences
You're in control of your data. Customize your experience while maintaining your privacy.